We’ve been somewhat accustomed to knowing that every Friday is Aloha Friday throughout Hawai’i Nei and by kama’aina worldwide. Has anyone wondered how Aloha Friday started? We’ll, let’s see…
History of Aloha Friday
Thanks to Hawaiian legendary water sportsman and surfer Duke Kahanamoku, back in the 1940s he brought up the idea of wearing Aloha shirts on Friday’s while he was at the Royal Hawaiian Hotel. He insisted that instead of coats and ties, employee’s should wear long sleeve aloha shirts. The idea took off, as even more employers around Hawai’i began doing the same. It was known as Aloha Shirt Friday.
In 1962, a professional manufacturing association proposed to the Hawaii House of Representatives and the Hawaii Senate that Aloha attire be officially used in the workplace, on the last business day of the week, particularly as business attire. A campaign lobbying for “Aloha Friday” began in 1965 and became official in 1966, Aloha Friday. Young adults embraced the style, replacing the formal business wear favored by previous generations. By 1970, Aloha wear had gained acceptance in Hawaii as business attire for any day of the week.
Hawaii’s custom of Aloha Friday slowly spread to the mainland’s west coast finally reaching east coast, continuing around the globe until the 1990s, when it became known as Casual Friday.
In 1982, Paul Natto and Kimo Kahoano composed and performed the song, “It’s Aloha Friday, No Work ’til Monday”. A song that still gets radio air-play on Friday’s.